Insights

Notes on growth — web, ads, SEO and AI video.

Practical thinking from the team, without the fluff.

Featured

Why your Google My Business profile matters more than your website in 2026

Local search behaviour has shifted — here's what that means for where your marketing budget should go first.

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SEO

The technical SEO checklist we run on every new client

The unglamorous fixes that unlock the rankings content alone can't reach.

6 min read
Ads

Three Google Ads budget mistakes that quietly drain spend

Small structural errors that cost far more than they should.

5 min read
Web

How much does site speed really affect conversion?

We tested it across five client sites — the answer surprised us.

4 min read
AI Video

AI video vs. traditional production: when to use each

A practical framework for choosing the right production route.

7 min read
Ads

Spotting ad creative fatigue before it hurts your CPA

The leading indicators most dashboards don't show you.

5 min read
SEO

Local SEO in 2026: what's actually changed

The map-pack ranking factors worth paying attention to now.

6 min read
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